Brand Design Foundations

What you’ll learn

• Choose a colour palette that carries meaning
• Pair two typefaces with confidence
• Set a simple layout rhythm and spacing system
• Write a short brand voice guide
• Finish a one-page brand sheet you can reuse

What’s inside

1. 1Welcome and what a brand isFree preview8 min
2. 2Colour that carries meaning35 min
3. 3Choosing and pairing type40 min
4. 4Layout rhythm and spacing45 min
5. 5Writing your voice guide35 min
6. 6Apply it: your mini brand kit70 min

Who it’s for

• Small business owners who design their own materials
• Freelancers who want to offer brand work
• Beginners with no design background

Course files and extras

Members download these from the course page.

• Brand sheet template (PDF)
• Colour and type cheat sheet
• Lesson worksheets

Your instructor

Lena Haddad

Brand designer and founder

Lena has spent twelve years building brands for cafes, clinics and young startups across Beirut and Dubai. She teaches the same short, hands-on process she uses with her own clients: one decision at a time, tested on a real project.

• “I finally understand why some brands feel calm and others messy. The brand sheet alone saved me hours with my next client.”

  Dana K. · Freelance designer

• “Short lessons I could watch between orders. My menu and Instagram finally look like the same business.”

  Omar S. · Cafe owner

• “Clear and practical. I would love a bit more on logos, but the workshop covers that.”

  Tala N. · Marketing student