Clients want proof that you can solve their kind of problem. You do not need clients to show that: you need good projects.
Pick three types of project
- A rebrand: take a real local business and redesign its identity as a practice exercise. Do not contact them as if it were a commission.
- A product idea: design a small app or website for something you wish existed.
- A personal project: something close to your interests, like a poster series or a short video.
Show your thinking
Each project page should answer four questions in plain words: what was the problem, what did you try, what did you choose, and what happened. Add two or three process images: sketches, drafts or tests.
Keep it small
Three strong projects beat ten average ones. Remove anything you would not be proud to explain in an interview.
Make it easy to contact you
Add one clear button to every page: Work with me. Include your email, your location and the kind of work you want.
Share it
Post each project as a short story on social media, send the link to five people who might hire you and ask for one piece of honest feedback.
You will land your first client faster with a small, clear portfolio than with a big, vague one.
